About Us

Our Story

Jeff Martin founded the wildly popular Smallcakes Cupcakery Franchise that bakes and frosts 12 signature flavors every morning, fresh from scratch. Smallcakes features seasonal and special flavors created by Jeff. After appearances on the Food Network’s “Cupcake Wars” seasons one, two, and seven as well as on the hit daytime talk show “The View,” Smallcakes became well known and in hot demand in neighborhoods across the nation. Even celebrities have had Smallcakes at their events and weddings. USA TODAY listed Smallcakes as one of the Top Ten Cupcake Places to try in the country.
Smallcakes believes in its slogan of “Maybe a Cupcake Will Help?” and has been growing their neighborhood cupcakery across the world. Our mission statement is how we have grown our little cupcake store. Cupcakes in Surprise Ice Cream in Surprise

Our Mission Statement

“To use creative flavors, quality ingredients, and friendly service to provide the finest cupcake experience worthy of returning and recommending.”

Offering the following:

Wedding cakes

Special occasion cakes

Birthday cakes and cupcakes

Smash cakes

Gender reveal cakes

Gluten free cakes and cupcakes

Custom cakes

Ice cream sandwiches 


(623) 243-6391

Located in Surprise, AZ

At the corner of Bell and Grand Ave.

A few doors down from Starbucks

Our Popularity

Smallcakes has appeared in several television shows, magazines, and newspapers. Most notable are the following:

The Food Network: Cupcake Wars seasons 1, 2, & 7.

MTV Music Awards

The View

USA Today